The jetSet brand has always leaned into the more fun and excitable tone. So I created something that reflected the tone of the brand without diluting the brand itself!
With these Value Park ads, we wanted to target families while creating something new and fresh for the brand. We still wanted the ads to feel like Value Park and be identifiable as the brand.
(ADVERTISING)
JETSET &
VALUE PARK ADS
CURRENT ADS
REDESIGNED ADS (EN & FR)
The reason we chose to revise the creative was due to a change in how our parking pricing is set up. This meant we couldn’t use deals or discounts in our ads anymore.
New and improved creative for jetSet and Value Park at YEG Edmonton International Airport
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