(AD & BRANDING)
BEATHA AD CAMPAIGN
PROJECT TASK
BEATHA BRANDING
Create a parent brand and identify core values of the brand. Then create a sub-brand.
(This project was done with 3 other students. Parent brand was built together and then each student created a sub-brand)
Advertising campaign and branding for Beatha
non-alcoholic whiskey.
SOCIAL POST
Engages consumers in a more
intimate way
Brand recognition through
repetition
Reaches younger audiences
Can be viewed daily and from
the comfort of your own home
Values:
Community
Celebration
Transparency
Moderation/Balance
Inclusivity
Promoting an inclusive drinking culture through a balance of celebration and moderation.
TASTING CARD
Exclusivity and elevates event
Establishes the tone and
atmosphere before guests arrive
Many people are picky about their
whisky and are skeptical about
non-alcoholic whisky and it’s taste
Functions as a keepsake
POSTER
Strong visual impact
Builds brand recognition
Supports minimal copy
Foundational asset that can be reworked into different forms